Designer Spotlight: Neve Designs


Describe the Neve customer. Neve Designs creates effortlessly stunning ski and lifestyle apparel with elegance and flair, mixing European influences with classic American style. In the Italian Alps our name means snow. And the red in our crest? A nod to the glow in our cheeks. Neve was born in the mountains, but it’s just as comfortable at an elegant dinner in the city. It’s style made effortless. It’s sophistication with a touch of whimsy. It’s impeccable detailing and consummate quality. It’s inspired pattern and color. It’s performance as nature intended: pure ultra-fine merino wool, silk, and cotton.

At Neve, we use the finest natural and performance fibers to create original apparel. Lush Yarns, inspired patterns and impeccable detail invite and effortless style with a spirit of adventure. Alpine charm and contemporary design create a versatile garment for a fashionable schuss from slope to city. We hold Colorado near and dear, but you can live the active mountain lifestyle wherever you are.

NEW FOR 2012: Neve by Nicole Miller (NxNM) Neve Designs was approached by renowned fashion designer Nicole Miller to produce a collection of ultrafine merino knitwear with a design point of view inspired by her love for the mountains and the time she spends with friends and family in Aspen, Colorado.

The FW 12/13 Neve by Nicole Miller is a labor of love combining unique strengths of our two organizations. Neve brings our experience crafting ultrafine merino sweaters of uncompromising quality and comfort, Nicole brings her unique view of how urban sophistication and mountain-inspire luxury can meet wonderfully in the middle.

We’re proud of the results and hope the care we put into the development of each sweater is something you feel from the moment you slip on the ultrafine merino style that expresses your best.

What can we expect to see from Neve’s upcoming Winter 12/13 collection on the AFW runway this year? Details please!
Neve Design will be featuring their Men’s, Women’s and Accessories Collection at Aspen Fashion Week 2012. Additionally, we will feature a few key styles for 2012 from our New Collection Neve by Nicole Miller 2012. Neve Designs is delighted to announce the introduction of two distinctive knitwear lines for the 2012/2013 Collection – Neve Designs F2012/W2013 and Neve by Nicole Miller F2012/W2013. Neve’s inspired fashion and sportswear design team delivers a refreshing take on classic Nordic favorites with modern silhouettes, graphic patterns,and vibrant colors, presenting effortlessly chic knitwear for an active and refined lifestyle. CEO Tom Irvine explains, “Neve Designs continues to solidify our commitment to offer wearable fashion that crosses the boundaries of continents, settings and occasions. We are thrilled to reveal the labor of play and creativity that went into this year’s new collections.”

“The attention to improving our offering in specific key categories speaks to our increased awareness of who our customers are, and what they want and expect from us,” states Jennifer Tille, Director of Marketing & Strategic Partnerships.

The vintage print sweaters are such a pleasant blend of classic and modern. How do you select your new designs each year?
Neve’s Base Layer Collections are unique and versatile layering pieces for on and off the mountain fashion. Prima Belle’s tried and true merino, silk and spandex blend is now supported by a variety of new technical fabrications for 2012/2013. Neve’s top styles and O, The Oprah Magazine (December 2011) top Holiday pick is our printed vintage base layer collection, inspired by iconic ski resorts and lifestyles.

The vintage styles are original artwork developed by a private designer of Neve Designs. Each style is originally hand crafted in drawings then developed electronically. Each style is individually printed and an original work of art. Styles, themes, sports and locations are selected each year from the Neve Designs Boulder Office…based on inspiration from each new collection.

New for F2012/W2013 is our printed Sublimated (Polyester/Spandex Blend) Base Layer Sets, which are a must have…you won’t be missed on the mountain in these colorful and dynamic prints. Additionally, we have developed a new fabrication for next season of Super-Fine Merino Wool and Microfiber Polyester. These two fibers are physically joined with an advanced double knit construction. The outer layer is 19 micron 100% Super Finer Merino Wool chosen for it suppleness, natural odor resistance, elasticity, and lightweight capabilities. The inner layer is comprised of superfine soft Microfiber Polyester filaments engineered to move moisture quickly away from the skin to the outer Merino Wool Layer where it disperses and dries quickly.

Oprah recently selected the Neve Designs Courchevel Style as a top holiday pick in the December 2011 issue of O Magazine. Did you already know that Oprah was a fan of your cozy and chic garments? Tell us about receiving that type of recognition.
It was a fantastic honor to be selected to the Top of the “O List” for Neve’s Vintage Collection! We have had the privilege of being selected to the top of the “O List” two times at Neve Designs. Our fantastic “Annabelle” Style was a top pick in November 2006. Oprah’s team is fantastic and we are honor to work with her team!

Neve Designs offers sweaters, base layers and accessories that are functional and fashionable. The pieces are, of course, beautiful but how does Neve test their performance?
Neve Designs is built internally on a theme of “let style live for today whether on the slopes or on the town.” Being based in Boulder, Colorado our entire team is very focused on the active and healthy lifestyle of Colorado, thus we focus the NeveCollection each season to display this lifestyle focus. All of our employees have an influence on our collection and wear Neve on the mountains or in the city!

The mountain lifestyle is an integral part of Neve’s designs. How would the Neve woman transition her look from a day skiing on the slopes to an afternoon sipping on the patio?
Neve’s styles define easy, elegant and fashionable transitions from Day to Night. Our styles effortlessly move from Sun to City Lights with fashionable and effortless styles, fits and patterns that can easily be worn with our ski outfit on the mountain to a chic dinner with a pencil skirt.

Neve Designs is the creator of the official sweater of the U.S. Olympic ski team for the 2014 winter games. Tell us about that experience thus far.
The U.S. Ski Team announced on March 2nd, 2011 a major partnership with Neve Designs, The announcement was made in the midst of a month where the Team was showcased at the FIS Nordic Ski World Championships in Norway and the Alpine Ski World Championships in Germany as Neve prepared to launch a European marketing push as the Official Sweater of the U.S. Ski Team.

The long-term partnership extends through 2019 both as a supplier to the Team and a licensee, taking logoed sweaters to market both in the USA and worldwide. Thepartnership covers all U.S. Ski Team sports including alpine, freestyle and nordic with top Team athletes being provided with Neve sweaters. Neve will be the exclusive provider of sweaters and knit woolen products including sweaters, sweater vests, scarves and cardigans, along with U.S. Ski Team belt buckles. In addition, Neve was named as a licensee for the U.S. Snowboarding brand.

As a key U.S. Ski Team supplier, Neve will be featured in the Team’s VIP hospitality programs at the 2014 and 2018 Olympics, as well as the 2015 FIS Alpine Ski World Championships in Beaver Creek/Vail. Neve will also sponsor the Team’s alumni party held annually during the Beaver Creek World Cup in early December.
“The association with the U.S. Ski Team is our own call to excellence,” said Neve President and CEO Tom Irvine. “It pushes everyone involved to work harder and maintain uncompromising standards. This isn’t a mere marketing decision – it’s a long term strategic business direction for Neve.”
Neve has been a licensing partner of the Team since 2007. The new agreement expands its role as a major supplier.

Have members of the U.S. Olympic ski team had any input into the designs or had the privilege to “test” any sweaters yet?
The Olympic Team is not determined yet, but we are currently working with a team of USSA Personnel, Athletes and Alumni now on Neve Designs Fall 2013/2014 Collection! This will be the USSA Olympic Collection for Sochi.

Tell us about Neve Designs’ commitment to sustainability and global manufacturing responsibility.
Ultra-fine merino wool yarns and poly/merino-blend sweaters are at the core of Neve Designs collection. Attention to detail, including hand-crafted accents, “on-trend” colors and innovative pattern combinations, a flattering fit and cosmopolitan styling set us apart.

Sourcing the highest-grade merino wool from New Zealand, Australia and Italy, Neve Designs offers an affordable luxury line with a kinder environment approach than harsh synthetic alternatives. Committed to high standards of production and to creating wearable fashion that transcends the ski town and urban setting, Neve is paving a new path for lifestyle fashion.

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