The SIA Snow Show was amazing! The Aspen Fashion Week team spent the last few days in Denver with passes to the Snowsports Industries America’s tradeshow. The show is the annual see-and-be-seen, pulse-checking event for the snowsports industry. It serves as a platform for designers to showcase their next season’s merchandise to buyers and the press so that by the time the first snowflake falls next winter, the best gear and accessories are already in your favorite ski shops and boutiques.
Everyone in attendance was energized and incredibly excited to show off their products for winter 12/13. We spent hours wandering from booth to booth, drooling over the gear, accessories, shoes, and apparel for next year. Our favorite looks came from many classic designers that impress us season after season, as well as some fresh faces that we fell in love with at this year’s show.
