AFW Designer Spotlight: Marmot

Posted on 1 March 2012

The Aspen Fashion Week team had the unique opportunity to get the inside scoop on what’s ahead for, and what’s behind AFW foundation partner, the Marmot brand. We asked all the questions you wanted to know about what matters most – fashion AND function. Check out what the Marmot team had to say:

What does the Marmot brand mean today?
We’ve operated on three guiding principles since 1974: innovation, durability and authenticity. That triumvirate still holds true today for Marmot—not just for our products, but for the company as a whole.

AFW Designer: Staying True to Our Roots

Posted on 29 February 2012

Roots Canada is a Canadian-based company that has become known around the world for its excellent design and workmanship, as well as its innovative retail stores. Roots has the highest quality handcrafted leather bags, thesoftest T’s, most stylish boots, and chicest skinny chinos. And if that isn’t enough to love, the company is dedicated sustainability and community outreach.

AFW Spotlight: David Peck

Posted on 22 February 2012

David Peck, the designer and founder of CrOp by David Peck, took a few minutes to reflect on Aspen in anticipation of Aspen Fashion Week, March 11-14. We are thrilled to have CrOp by David Peck featured at The Chateau at The St. Regis Aspen, and it sounds like he is equally as excited. Here is what David had to say:

What is Aspen style?
Aspen style for me is the perfect balance of sport and chic. You may be sweating, but you’re doing it in style!

Ski or ride? New gear for ’11/’12?
I’m super excited about my new Lexus CT200h. It’s a hybrid hatchback, really comfortable, and we can fit a TON of clothes in it for our trunk shows. You can’t beat the miles per gallon either!